I was robbed and car jacked…
I was robbed and car jacked at gun point, the criminals caused $15-16k in damage to my car before it was recovered. Those responsible took my keys out of my hand and drove off in my car (fairly new Honda Accord). The local Honda dealership (and my insurance company) recommended that my car be rekeyed with a new key fob but also, re-coring driver/passenger door, glove box and trunk as well. The "Driver 1" key fob was $150 to replace, and doing what's called "All Keys Lost" reprogramming was another $180 (to push a few buttons on a tablet hooked up to an OBD sensor). The total cost quoted to me to completely "re-key" my car so the thieves couldn't come back and just steal it again was definitely close to $1,000. On top of the 3-6 month back order for the Driver 1 key fob. So while I have a hard time taking dealers at their word, it's not completely unreasonable to be quoted $1000 for that. I'm guessing like another commenter, that the dealership person responding either didn't care to provide quality service or was not properly trained. On my first visit to get my car rekeyed the Service Advisor told me I needed to order like 4 or 5 things and when I walked into the parts department, I told the guy why I needed to order the parts and he looked at the sheet I was given, smirked, laughed and crossed out 3 items on the list and said order the Driver 1 key fob and it comes with the new key lock cores and the laser cut factory keys to boot. Granted not all reps that work at dealerships are fully knowledgeable and also filled with integrity, but there are good dealer reps out there. Just my two cents on the topic. I don't think the price quoted/received was based on the customer's gender. That's a pretty negative outlook, I chalk up the basis of this article more to a poorly trained/underpaid service advisors/parts reps. When I got my car re-keyed nearly every quote I got was around $1000-$1200 OTD pricing. Source: former Acura sales consultant.