A Never Seen Before Subaru Phenomenon Is Happening Now

At Subaru of America, things are strange and getting stranger. A never-before-seen occurrence is happening now. See what it means for new car shoppers.

Once in a blue moon.

There is a truly unique phenomenon unfolding at Subaru of America right now. You've likely heard of a blue moon, a rare event that occurs approximately every 33 months. The Subaru occurrence, however, is even rarer. It's a never-before-seen event, making it truly intriguing for new car shoppers. 

It's more like a green flash, a rare occurrence sometimes seen at sunset and sunrise.

EarthSky says, "The green flash is an optical phenomenon you can see shortly after sunset or before sunrise. It happens when the sun is almost entirely below the horizon, with the upper edge still visible. For a second or two, that upper rim of the sun will appear green in color (or sometimes blue)." 

Ok, so what is it?

Subaru has always run the tightest new model inventory levels of any automaker. You can read my recent report here. But we are living in strange times indeed. Toyota has always had more new cars available on its lots to sell than most automakers. Not now. Toyota USA has a smaller inventory of new models than Subaru of America. 

It's unheard of. 

Automotive News says, "According to the Automotive News Research & Data Center, Toyota Motor North America is the only automaker among automakers reporting monthly sales and inventory to report less than a one-month supply."

A report from Automotive News reveals that Toyota USA only has a 27-day supply of new vehicles. Where is Subaru's inventory now? According to Cox Automotive, Subaru of America now has more than a thirty-day supply at 33 days, the first in a long time. Subaru typically runs less than a thirty-day supply, even in the best of times. 

Too good to be true?

If you're considering a new Subaru Forester, Outback, or Crosstrek this summer, you're in for a treat. This rare occurrence at Subaru puts you in a powerful position with Subaru retailers. It's a buyer's market, giving you the opportunity to negotiate and secure the best deal. 

In April, I reported that a perfect storm was brewing at Subaru of America. Well, now that storm is a Category 5 hurricane, and it just made landfall. Here is what it means for customers.

There's an unprecedented abundance of new cars on Subaru's lots, more than ever before. This is your chance to ride the wave and secure a great deal. Customers can now find more 2025 Forester, Outback, and Legacy models at Subaru retailers' lots, which is sure to excite potential buyers. 

The remodeled Forester is here now, and the 2025 Outback and Legacy have also arrived at U.S. retailers this month. 

The 2024 Subaru Crosstrek is now made in America, and it takes significantly less time to get the newly remodeled subcompact SUV to its retailers. You will see more of these models now. 

You may also be able to get below-sticker pricing on some Crosstrek trims. The Sport and Wilderness are hot trim levels, but there are more available now. They could be the best models to buy now. 

There's more going on.

Subaru offers discounts, special financing, and manufacturer incentives on models like the Outback and Solterra they want to sell now, including the 2024 Forester and 2024 Outback. So, from what I've seen, it's an excellent time to buy.

Subaru's Ascent 3-Row SUV and Legacy midsize sedan are due for remodels in 2025, so Subaru wants to move all remaining 2024 models this summer. 

But overall, I would say it's the best time to buy any Subaru model now. The perfect storm just made landfall, and it's a buyer's market for the first time in a long time. We are living in strange times indeed. 

Are you shopping for a new Subaru? Which model do you have your eye on? If so, click the red Add New Comment link below and let us know.

I am Denis Flierl, a top Torque News reporter since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReport, All Subaru, WRXSTI, @DenisFlierl, and Facebook.

Photo credit: Subaru