Subaru of America will get more new all-electric SUVs for its U.S. customers sooner than expected. A new report reveals they will be built in North America for its largest market. Check out the new accelerated Subaru EV plan.
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More models are coming to U.S. customers if you want a new Subaru electric vehicle. A new report from Automotive News (by subscription) says Subaru Corporation is accelerating its all-electric vehicle plan for the U.S. again. In May, Torque News reported that Subaru would offer four new EVs and sell 400,000 electric models by 2028. But the EV plans are being revised upward again.
Automotive News reports new CEO Atsushi Osaki, announced the new ramped-up EV plan with its quarterly financial results this week. The Japanese automaker wants to get half its global volume, an estimated 600,000 units, from full-electric models in 2030. Osaki envisions worldwide sales of 1.2 million vehicles by the decade’s end.
More Subaru EVs are coming.
Osaki also said Subaru will expand its EV lineup to eight models, up from an earlier envisioned plan of four new EV models. The new EV goals are significantly ramping up from Subaru’s previous electrification plan. Now, Subaru will add four more EVs by the end of 2028.
Related Story: New Subaru Boss Says They Will Now Sell 400,000 All-New EVs A Year By 2028
Osaki said the shift in demand for EVs has been faster than Subaru expected, especially over the last year. He noted that Subaru customers in the U.S. are environmentally conscious and increasingly receptive to EVs. A sizable number of Subaru drivers also own Teslas, the Subaru CEO said in the report.
New Subaru EVs will be built in the U.S.
Subaru will have a dedicated EV plant in Japan, but now the plan is for U.S. production also. In the U.S., Subaru’s biggest and most profitable market, the automaker plans to start localized EV production with an eye toward more aggressive EV sales for its U.S. customers. Osaki said U.S. production of EVs would begin in 2027 or 2028.
He said that Subaru is still considering the production site while considering battery procurement and EV supply chain logistics. Osaki noted that in the U.S., Subaru is considering its Subaru of Indiana Automotive assembly plant but is also looking at other options, including partnerships.
Torque News reported last week that Subaru will first partner with Panasonic Energy for its EV batteries, at least in Japan.
Related Story: Subaru Announces A New Partnership With Panasonic For Its EV Batteries
The Automotive News report says Osaki declined to say to what extent Subaru’s future EVs would continue to be co-engineered or manufactured with longtime partner Toyota.
“As a matter of course, we have been collaborating with Toyota on BEVs for a long time,” Osaki said. “So, we will make use of that know-how in producing BEVs. We have yet to consider whether the two companies will jointly manufacture BEVs in the U.S.”
Another report says Subaru will get a new 3-Row electric SUV built in Kentucky by Toyota. Check back tomorrow for the latest information.
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Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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