Tesla is struggling to find Cybertruck buyers in Canada. A Canadian Cybertruck reservation holder, Igor, says he only reserved a Cybertruck a few months ago, and Tesla has already invited him to take delivery. The waitlist is gone in the blink of an eye.
Although Tesla has been taking Cybertruck reservations in Canada and Mexico for several years, it’s only been six days since the EV maker officially started accepting Cybertruck orders in those countries. Given this short period, Tesla has yet to deliver the first Canada-spec Cybertrucks.
However, even before the first customer intended Cybertrucks land in the country, it appears that Tesla is having difficulty finding willing Cybertruck buyers in the land of maple syrup.
Currently, in the spirit of first come, first served, Tesla is working through the Canadian reservation list, which has been accumulating since 2019, in chronological order.
First-day Cybertruck reservation holders get priority in converting their reservations to binding orders, and Tesla proceeds through the entire reservation list from there.
This is in contrast to how Tesla sells Cybertrucks in the US. Currently, in the US, anyone, even someone without a reservation, can directly open Tesla’s online configurator and order a Foundation Series Cybertruck in seconds.
Tesla transitioned to allowing direct Cybertruck orders in the US after exhausting the entire reservation list, starting with first-day reservation holders and ending with the last reservation holder.
Tesla is doing the same thing in Canada. However, where it took Tesla 8 months to go through the US reservation list, in Canada, Tesla appears to have exhausted the reservation list in less than a week.
Kevin Laracy is a Canadian with a Cybertruck reservation. Recently, he went to the Tesla Cybertruck Facebook group to share the communication he received from Tesla informing him that his “Foundation Series Cybertruck is ready for delivery in Canada.”
This wasn't unusual since Tesla has opened up Cybertruck orders in Canada and is inviting people to configure their trucks based on their reservation queue.
However, what was surprising was that looking at the comments, you can see that Tesla is not only asking the early Cybertruck reservation holders to take delivery of their trucks.
Having worked through the entire Cybertruck waitlist in the blink of an eye, Tesla is already contacting people who reserved their Cybertruck as late as a few months ago to take delivery of a Cybertruck.
Another individual who received similar communication from Tesla Canada is Igor Grushevskyi. Igor noted that even though he only reserved his Cybertruck by the end of last year, he had already gotten an email from Tesla asking him to take delivery of the vehicle.
In response to Kevin’s post, Igor writes, “Dec 3, 2023 reservation holder with RN120x number - got the same email today as well. It does look like many people have canceled their Cybertruck reservations.”
Interestingly, Igor reserved his Cybertruck after Tesla started deliveries in the US and revealed the final pricing.
Most of the 1 million people who reserved the Cybertruck did so based on the truck’s original $39,000 starting price and the overwhelming majority of these people appear to have decided to skip purchasing the truck.
This is understandable, given that the cheapest Cybertruck currently on sale costs $100,000 US or $137,000 Canadian.
Given the massive price increases, Tesla's quick run through the reservation list might not be too shocking; that is, if people who reserved the vehicle after the final price was revealed could sustain sales.
However, in the US, it only took a couple of weeks since individuals who reserved the Cybertruck after the pricing was unveiled started to get the invite for Tesla to run through the entire reservation list and open up Cybertruck orders.
Given all the hype, it’s surprising to see Cybertruck sales nose-dive so quickly. It’s difficult for me to explain why almost no one wants to buy a Cybertruck. Let me know if you have a compelling reason why so many people are canceling their Cybertruck reservations.
I would love to hear your thoughts in the comments. Share your ideas by clicking the red “Add new comment” button down below. Also, visit our site, torquenews.com/Tesla, regularly for the latest updates.
Image: Courtesy of Tesla, inc.
For more information, check out: Tesla Informed Me They Are Not Taking Cybertruck Trade-Ins Even If to Upgrade My Cybertruck AWD to a Cyberbeast – It’s Almost Like They Don’t Trust Their Own Brand
Tinsae Aregay has been following Tesla and the evolution of the EV space daily for several years. He covers everything about Tesla, from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.
Lol so they have burned…
Lol so they have burned through all reservations that's because they told you it was going to be 40 Grand and now it's $100 to start. I wouldn't buy that ugly piece of crap anyhow
Keep in mind that unlike the…
Keep in mind that unlike the USA, where about half of the population are Democratic Party supporters, ie centre or left leaning, in Canada about 70% or the population supports one of our 4 centre-left parties, so Musk's recent weird, far-right political posturing has turned off even more Canadians than Americans.
I think for people like…
I think for people like myself, many would rather wait until hopefully the fall with the base model comes out for 20k less.
Price was way higher, for a…
Price was way higher, for a truck that was not what they promised. It's barely even a truck. That and the frame is cast Aluminum, and snaps off. Like a Toy.
Elon promised a 500 mile…
Elon promised a 500 mile option. Top number now is 300ish miles, regardless of price.
Fail for folks who tow.
Well maybe the extra 100k…
Well maybe the extra 100k added to the original price of the vehicle. Crazy. It's new. Give us mega bucks for a vehicle. Niche vehicle. Should have mass produced the model 2 where you can sell many. Instead of overpriced and only the wealthy will buy it.
I'm a day-1 reservation…
I'm a day-1 reservation holder. I got my email from Tesla informing me I could finally order August 8th.
Two reasons I haven't yet:
1. Price: I'm expecting to pay ~$95 K for the dual motor version, not $137 K for Foundation Series' with FSD.
2. Elon's last year of political activity. This has zero to do with Tesla's mission (I have proudly driven my 2018 Model 3, including 12,500 km from Eastern Canada to Mexico, to California, and back, and promoted Tesla to friends). In fact, how he could endorse and promote a climate denyer, not to mention misogynist and liar, is disgusting to me and my family.
When the non-Foundation Series' becomes available, I'll consider it again. The Cybertruck is the most complete and advanced vehicle made. It would be great to go camping with my grandkids in it. That it has a battery the equivalent of 8 Powerwalls to power our home (or my parents) for ~3 days is a huge benefit. This decision was a lot easier in 2019.
Too much money. Not enough…
Too much money. Not enough charging station infrastructure available. Would not take one for free if I had to drive it.
The price went up by 100k…
The price went up by 100k and you still can't figure out why people don't want them anymore?
This outcome was the most…
This outcome was the most obvious and expected one possible. Anyone with basic knowledge of auto sales saw it coming a mile away. People wanted to be in the “cool” crowd and say “I put in my reservation for a cyber truck”. A fraction of those actually wanted one. Another percentage imagined reselling and making a killing. The number of those truly planning on buying and driving one was always going to be very small in comparison to reservation numbers. Just ask Ford about the ratio of Lightning orders compared to sales.
I'm really excited about the…
I'm really excited about the Cybertruck, but the on-road cost of around C$140k feels like a splash of cold water. On top of that, the high loan interest rates and insurance costs tied to this price make it even harder to justify.
I currently own a Model Y, and while I was ready to trade it in, my current loan interest rate is just 2%. Unfortunately, the trade-in value I'm being offered is lower than what I still owe on the loan.
What worries me is the possibility that the Cybertruck's price might drop to C$100k in the future, leaving me stuck with a C$140k purchase at a higher interest rate.
As much as I love Tesla and want to upgrade to a Cybertruck, the numbers just don't add up. So, I'll have to pass for now or reconsider later.
I also cancel my cyber truck…
I also cancel my cyber truck order in the last three weeks. The truck is way too expensive and the price of Tesla is falling like brick down the hill. It’s a dumb move to put up over $100,000 to buy a truck. that was supposed to be sold for half of that price.
I was surprised when I…
I was surprised when I received the email from Tesla because I figured Canada would be a much lower priority market to address before fulfilling Tesla's domestic orders, so was not expecting to hear from Tesla for at least another year.
I balked at the high price, which is nearly double the 70-80k CAD price I was expecting for the dual motor CT.
The inflated price of the Foundation Series is partly because it is bloated with many options that I would not have chosen, at least not immediately, so I have not given up hope for a more reasonably priced version to emerge.
I have not cancelled my reservation, I am waiting to see what the price of the regular edition will be and am hoping interest rates will decline in the meantime.
I never had any intention of buying a Foundation Series version anyways, as history has shown that it is better to wait for Tesla to work out all the bugs that occur whenever they introduce a new vehicle.
I don't think their sales…
I don't think their sales are plunging. I think fewer people are willing to buy at $130k.
So, there is still a high demand for lower-priced trucks, and they are simply waiting for them. Also, their production is high - like 1,500 a week. That could mean that more than 10,000 foundation series trucks are being sold in Canada. That is multiple times, the Ford Lightnings or the Rivians.
I think there is really good demand. However, Canada is just ten times smaller than the US, and its production is moving to scale.
We will see greater sales as they move past the Foundation series to the less expensive models.
Just wanted to remind…
Just wanted to remind everyone that the difference in our populations Is huge, google suggest ls there's 333m people in America and 38m in Canada
"It’s difficult for me to…
"It’s difficult for me to explain why almost no one wants to buy a Cybertruck"
Oh, I see. Interesting.
Maybe....I don't know...because it's an ugly POS that, best case, costs 3.5X what Mr Wonderful touted. Just spitballing here.....
I pre-ordered last Oct, so I…
I pre-ordered last Oct, so I took was surprised, and not ready to spend 137k. Not many people can nowadays. Hard to justify that price for extravagance when groceries are almost as expensive as a mortgage.
We own a Tesla Model Y and…
We own a Tesla Model Y and are very happy with it. At the time we bought it there weren’t any great alternatives on the market that also offered the Tesla charging network. Even today the model Y is a practical family vehicle, that’s fun to drive and has a lot of storage at a reasonable price to own.
I had reserved a Cyber Truck years ago and haven’t got a message from Tesla yet. There aren’t any demo models at the dealerships to test drive, the final price is significantly higher than the initial estimates and significantly higher than the top model of a Ford Lightning which has some steep discounts right now. The Cybertruck almost costs as much as the Hummer EV which is an impressive and beautiful vehicle. There’s a lot of really good alternatives out there.
Sales may pick up once people can actually see and drive the vehicle but it may be priced out of the market. Especially the way the economy is in Canada right now.
Sure the acceleration specs are insane but if I’m buying a performance vehicle for fun to drive I’m buying a car. If I want an electric truck the lightning does the trick, is less affordable and can now use the Supercharger network which before was a dealbreaker. The charging network outside of Tesla’s is highly unreliable and inconvenient. If you want a high tech sexy truck the hummer is more attractive. Not to mention the Dodge Ram EV which is going to be the most practical (cost aside) daily use EV on the market with the range extender generator.
I can see more interest in the Tesla Roadster than the Cybertruck.
I already know why thousands…
I already know why thousands of people canceled their cybertruck reservation.
One reason is the price increase.
The main reason however is the contradictory stance that Elon took by donating millions of dollars to a politician that doesn’t believe in any benefit of electric vehicles as evidence indicated when he ordered all postal vehicles in the USA to be replaced with gasoline vehicles.
Tesla buyers are environmentally conscious individuals and they care about renewable energy sources as well as the planet in general.
The alignment of Elon financial support and the alignment of Tesla buyers are in on a divergent trajectory.
This is for your personal information only
Please do not make my comment public; it can trigger a barrage of safety threats from followers of dictatorship.
I can buy a Ford F450…
I can buy a Ford F450 Limited LOADED with just about every option for $138K Canadian. Sure it's not electric but it's the pinnacle of what a pickup is, will literally pull a house, gets decent fuel mileage for a 9000lb truck and will have a very good resale in 5 years - something the Cybertruck doesn't have even now, most who sell them after owning for a few months and showing off(influencers) are losing their shirts on them.
The Cybertruck is going to be Tesla's Edsel, it's a boat anchor. If I was a betting man I'd say it doesn't make it to the end of 2025.
If you like it you like it but I don't know anyone who actually does or could actually afford it..
I ordered nov 2019. I…
I ordered nov 2019. I received tge invitation email to complete my delivery in march and cancelled. Tesla didnt build the truck they advertised and was significantly more expensive with lack luster reviews and initial feedback suggesting they rushed it at tge end and after so many delays. So, i will run my trucks a little longer and no doubt buy a gas powered next purchase. Ford is only marginally better but looked and also was not compelled to buy. Interestingly i am an engineer and have designed, specified and installed 4 renewable energy systems. So, i think i have a good feel for the tech and clearly already converted. That said, the truck evs are not where they need to be for major adoption in my mind.
It's pretty obvious to me,…
It's pretty obvious to me, as a day 1 reservation holder on the top model, the price has ballooned out of control, foundation tri-motor with all taxes included is nearly 200k now that we have a luxury tax. I have cancelled my order and will stick with my 2018 model 3 performance. I'm a diehard Tesla fan and this has been incredibly dissaponting on how badly they botched the release. Keep in mind that the design of the cybertruck was to be an affordable truck with an easy to manufacture frame, instead we have an overpriced unrefined hunk of garbage on a similar powertrain to their $50000 cars.
It's not surprising this is…
It's not surprising this is happening, when the original advertised price was compelling , you could get the wildest vehicle out there. But at more than double the price it's only going to appeal to people seeking attention and bragging rights. But as that pool dries up sales are going to crater and Musk will have to bring a fire sale to get rid of the growing inventory like with other models. Those early adopters will not be happy when there purchase drops to less than half it's value. Like it's already being happening in the used car market. It would be unbelievable that they have filled most of the million plus reservations they say to have. When you get pass the outrageous look if you want a work truck or more normal and less expensive people will look elsewhere.
Why are you so biased and…
Why are you so biased and negative! How about cybertruck has surpassed ford 150 electric truck sales already.
Also this is allowing people on the reservation list to jump to the front and order top of the line variations . Tesla is a company like all companies that will sell highest profit versions of their vehicles first!
No mention of ford truck ev sales falling flat on their faces even with a 3 year head start!
Honest reporting please!
Silvio
I think the main challenge…
I think the main challenge is the cost and value of the final product is too great from what was initially promised. I received my configuration notice and intended to purchase a dual motor, but I don’t intend on buying now. If the truck had the range and capabilities initially promised, I’d be prepared to pay $80-100k CAD. Mid 100s is a very exclusive price which is more than I want to spend and there are other comparable options for less, like a Rivian R1T dual motor. Additionally, the depreciation curve on electric vehicles are such that, if I wait longer the market will be saturated, the MSRP will drop and used or new options will be available in my original target price range.
Most truck buyers are…
Most truck buyers are looking for reliability, *useful* features, and a good value for the money spent. That is three strikes for the Cybertruck.
People aren't necessarily…
People aren't necessarily canceling their reservations. I also got the invite to purchase the Foundation series for $137,000. I, like many others, declined. Our reservations aren't canceled. We are just waiting for the regular production models at a much lower price. If the prices don't come down substantially, then the actual cancellations will begin.
I found this article very…
I found this article very inaccurate. I'm one of the Canadians who received the email from Tesla to purchase the Foundation Series CT. If any Canadian opts out they do not forgoe their place in line for a 'regular CT'. Tesla is launching in Canada and Mexico (after they've more/less exhausted sales in the USA). They ooened it up to all reservation holders and from my understanding that option will be in effect until they stop FS production and switch to regular CT production. I feel you put a very negative spin on this event/release and there is nothing negative about it. No question the CT is an expensive EV but some people can and will afford it, while others will wait a few more months/year (and save a few dollars) for the regular CT.
Thanks!