Jeep Wins 2023 Patriotism Award

Jeep is celebrating its patriotic roots this holiday weekend by renewing its partnership with the USO.

Jeep is celebrating being recognized as America’s Most Patriotic Brand for the 22nd year in a row. According to a recent Brand Keys Survey, Jeep, which dates back to 1941, is viewed as being the most patriotic. Jeep is celebrating with special Freedom Editions of the 2023 Jeep Wrangler, Jeep Gladiator and the Jeep Grand Cherokee. Jeep is also renewing its partnership with the USO which serves military members.

"The Jeep brand’s origins date back to 1941 with the birth of an iconic 4x4-capable vehicle that was requested specifically by the U.S. Army. Since that time, the Jeep brand has become synonymous around the world for outdoor adventure and freedom. Being recognized as America’s most patriotic brand for the past 22 years is a testament to our passionate Jeep community and to all those who protect America's independence,” said Jim Morrison, senior vice president, Jeep brand North America.

How Brand Keys Determines Rating

To determine the 2022 rankings, Brand Keys surveyed more than 5,800 consumers, 16 to 65 years of age, balanced for gender and political affiliation, assessed 1,172 brands in 131 B2C and B2B categories, using Brand Keys emotional engagement measures. The consumers who were surveyed assessed brands that best embody the value of patriotism in 2023. The Jeep brand was identified as the best for meeting today’s patriotism challenges.

"It's fantastic when a brand such as Jeep stands for something important and meaningful to consumers,” noted Robert Passikoff, president of Brand Keys. “Patriotism is one of the most powerful values around, crossing political, social and ethnic lines. It resonates 365 days a year. When it comes to engaging consumers, it provides an authentic and believable foundation. Patriotism provides an extraordinarily strong strategic advantage.

Consumers know it. Consumers feel it. More importantly, they act on it! Jeep brand has been the Most Patriotic Brand in America for 22 years in a row, the kind of emotional connection few brands ever attain. We congratulate them!”

Jeeps’ Partnership With USO

Jeep has partnered with the USO (United Service Organizations, Inc.) for the last 15 years. Most people know that the USO provides a place in many airports for the military and their families to take a break and rest. The USO offers refreshments and communications services. The USO also travels the world providing entertainment and other services to military personnel while they are serving in remote areas to keep their spirits up. The USO is a private nonprofit organization, not a government agency. Its programs, services and entertainment tours are made possible by donations, the support of corporate partners, and the dedication of volunteers and staff.

“Over the years, through many campaigns, sponsorships, events and in-kind donations of vehicles and other support, our partnership with the USO mission has helped make it possible to keep service members connected to family, home and country,” said Morrison. “And to celebrate July 4th, we wanted to do something extra for our military members by increasing the brand's military discount for 10 days, from July 1 through July 10, to $2,000.

“It is through generous partners, such as the Jeep brand, that the USO can go where no other nonprofits can go to support and keep the members of our nation's military connected to everything that gives meaning to their service,” said USO Chief Operating Officer Alan Reyes.

Jeep Freedom Editions

As a tribute to U.S. military members, the Jeep brand offers a military-themed, special limited-edition Freedom Edition packages for the 2023 Jeep Grand Cherokee, Gladiator and Wrangler. American flags are prominently positioned on doors of the new Jeep Grand Cherokee, Wrangler and Gladiator Freedom special editions as a tribute to the Americans who design, engineer, build and drive the vehicles. The vehicles also have unique military-themed decals and badges.

The Jeep brand will make a $250 donation to military charities with every Freedom edition sold. “Since 1941” is a badge of honor proudly displayed on all Jeep brand vehicles, recognizing the Jeep brand’s long-standing military heritage and legendary 4x4 capability leadership for more than 80 years.

Through the Jeep brand’s Military Incentive Program, select military personnel are eligible for military bonus cash to use toward select 2023 vehicles. Active, active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date, are eligible under the program. The offer applies to purchases and leases on a range of 2023 Jeep brand vehicles.

 Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at  @maryconwaymedia  and send her car news tips for future stories.