The 2024 Specialty Equipment Market Association (SEMA) Show runs next week, Nov. 5 – Nov. 8 in Las Vegas, Nevada. It is one of the biggest automotive events in the nation and Mopar is making sure Ram trucks get noticed.
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SEMA draws automotive enthusiasts from all over the world. The huge show takes place around the Las Vegas Convention Center and nearly every square inch of parking lot space is used for automotive displays and fan-based events. Technically, the dates are next week, November 5th-8th, but events will take place before and after the actual show. Mopar is making sure that truck buyers know how the 2025 Ram 1500 RHO and Ram 2500 Power Wagon can be highly customized.
Mopar and the Ram 1500 RHO
High-impact exterior graphic themes are huge this year for all truck brands, but Mopar is having extra fun personalizing the 2025 Ram 1500 RHO. The RHO Inline 6 engine is replacing the popular HEMI so Mopar has decided to go bold to highlight the new higher-horsepower model. The brilliant Mopar Blue bodyside graphics really contrast from the satin metallic Diamond Black exterior paint underneath.
Massive 37-inch tires help show off the widest fender flares in the current production Ram 1500 lineup.
Mopar has added countless exterior accessories for its display model. The nice thing about Mopar is that the average truck owner can decide to add any of it or all of it.
The SEMA Show truck includes:
- A fully integrated, bed-mounted spare-tire carrier
- RamBar accessory bar with a pair of 12-inch TYRI rectangular LED lights
- Stamped side steps.
- The truck-bed is protected by a black, Mopar spray-in textured bedliner.
- Custom black Nappa leather-wrapped front and rear seats feature Mopar Blue accents and suede inner bolsters.
- An instrument panel accessory rail holds various mobile devices securely in place.
The 3.0-liter Hurricane H/O SST engine under the hood of the Moparized 2025 Ram 1500 RHO is the most powerful six cylinder in the segment with 540 horsepower and 521 lb.-ft. of torque. A dual Mopar exhaust system provides an aggressive sound and features 5-inch dual wall tips with Mopar M logos.
Mopar is also jazzing up the Ram 2500 Power Wagon with a new concept customization package. The concept adds a number of custom accessories to the truck that already excels at off-roading. Check out the rugged HEMI-powered full-size truck that performs as a daily workhorse or a weekend warrior.
The bold Satin Stealth Sand exterior stands out with a contrasting Matte Deep Black box. Mopar has added a 3-D topographical map pattern. There are bright Header Orange accents including tow hooks on the front and rear.
Surprisingly, there is not an extra lift kit. The aggressive stance is achieved with 35-inch Goodyear tires riding on a stock Power Wagon suspension. The powerful look is completed with 20-by-10-inch black and Anthracite Grey Rhino Alpha wheels.
The Power Wagon Concept Also Includes:
- Mopar sport performance hood
- 6.4-liter HEMI V-8 engine
- Blacked out trailer-tow mirrors
- A factory-installed Warn winch is perfect for the worksite or on the trails.
- An aluminum platform securely holds extra gear with custom designed mounting brackets and four-corner utility brackets.
- Three 12-inch TYRI rectangular LED lights provide extra lighting.
- Mopar spray-in bedliner coats the truck bed
The Ram 2500 features a 12-inch touchscreen and buddy bench seat layout. There is also an instrument panel accessory rail that can hold various mobile devices securely in place, whether recording trails or providing another place to hold a phone. The rear seats have the Mopar under-seat storage system.
Mopar will have a huge display at SEMA featuring these and other concept vehicles. Mopar’s 15,345-square-foot display is in the South Hall.
Ram Photos
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.
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