For the sixth time in the last seven years, Ford Credit has earned a top ranking in the annual J.D. Power Credit Satisfaction Study.
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For the sixth time in the last seven years, Ford Credit has earned the highest ranking in the J.D. Power 2022 U.S. Consumer Financing Satisfaction Study. The automaker’s credit department earned the top ranking in the mass market segment starting in 2015. Ford Credit again earned the top ranking in the following years:
- 2016
- 2017
- 2019
- 2021
- 2022
Ford’s portfolio of popular vehicles includes the Bronco Sport, Bronco (two-door/four-door), Mustang Mach-E, F-150 Lightning pickups, F-150 pickup line, F-Series trucks, the popular Ford Maverick compact pickup, the Ford Ranger mid-sized pickup, the E-Transit van, and Transit Trail van, and standard Mustang. The automaker also made news this week when it added a new trim package and expanded its company-sponsored training "roadeos."
Customer-centric Credit Experience
“As we evolve to become a reason people choose and stay with Ford, the customer is at the center of every plan and action,” said Sylvia Veitia, Ford Credit executive vice president of Operations.
She continued that the automaker has “concentrated a lot over the past year on improving the customer experience, including more relevant communications and service to treat customers like family.”
Ford Credit led in overall satisfaction in the 2022 study, with a score of 877 on J.D. Power’s 1,000-point scale. The score improved 10 points from 2021 and was 28 points above the segment average. Ford Credit also ranked atop the field in application and approval, customer orientation, and billing and payments.
“I am proud of our team’s improved scores and leadership in attributes involving key customer touch points. We never stop working to be better,” Veitia said.
Ford Works To Make Things Simpler
Ford Credit focused on moments that matter for customers over the past year. The company worked to make customer interactions simpler and faster with new channels such as chatbots, new self-service options customers can choose from, and electronic transmission for more customer documents.
Ford Credit continues investing heavily in strengthening technologies and processes to benefit the customer. The company has brought on employees from technology leaders to help it deliver more impactful results faster.
Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.
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