You Will Not Believe the Markup Price on This 2021 Toyota RAV4

Anybody want to buy my rav 4 prime when I can take delivery of a byd tang.

Everyone contact that dealer and show your displeasure with that outrageous pricing. Plus make sure everyone knows to boycott that dealer until they come to their senses.

Anybody paying "dealer added markup" is a sucker. Cars depreciate eventually. For the price of this Prime you can buy a Tesla or a Lexus. What fool would pay $96,000 for a Toyota.

Rav4 hybrid is selling like hot cake here in New Zealand. People who bought the Limited hybrid for 53K are selling now for 62K and one dude has listed his for 74K. I think Rav4 is way overrated and if you get into one, it feels way behind the compitition. There are better vehicles with better tech you can buy for that money. Someone needs to introduce 2021 tech to Toyota, but hey that toyota for ya.

My markup at Toyota of Portland was only $2999............but they did throw in a clear front end bra.

Just bought 2021 RAV4 xse hybrid out the door $47,400.00. That was a rip-off. I would say most “Car Sale Person” are heartless…

RAV4 Primes are selling at $4,000 over sticker just about everywhere. It's a plug in hybrid so you get an electric car that also uses gas, if you want. The article is hyperbole and in my view, misleading and poorly researched, and amateurish.

I too have run into the "market adjustment" sticker. Almost every dealer said it was non-negotiable. Some dealerships are rather smug about it. I cannot way for the day when they are kissing ass to sell a vehicle and I can remind them!

I thought it was outrageous when I bought my 2021 Rav4 Prime XSE in May that most dealers had a 10k markup! I found a dealer that didn't add a markup, that is why I purchases when I did. I absolutely love my car, but wouldn't pay 96k for it!

The dealership I sell cars for is sells all Rav4 Primes for $10k over, regardless of color, trim and optional equipment.
Even have a Supersonic Red XSE on its way!
If your in Colorado and want one message me.

I was in the market for a new Rav4 or new Sienna minivan. When i saw pricing i started looking at used models. Came to my senses and will continue to drive my 1998 toyota sienna xle minivan with 294500 miles. Any maintenance and/or repairs are less than today’s outrageous car payments!

IMO its good to know which dealers are scum bags to avoid in the future. Write reviews as their reputation is everything. I got my prime at msrp as not all dealers are criminals.

Just leased a Hybrid XSE 3 weeks ago with all the options, including JBL audio, in 2 tone pearl without any discount for about ~$41k. This dealer can shove that one right up their greedy cavernous arses. The "shortage" is real but not that bad.

Went to dealership today. 8,000 markup on 2021 Rav4 XLE

Unfortunately, for most of 2022, we are going to see skyrocketing prices - eventually supply will catch up wit demand but I don’t know if some dealer# will try to hoard supply to keep prices high. In a free capital market, this will backfire on the dealers who try this. The price markups are temporary - we have seen this happen in other markets - I will wait for prices to fall. My care are fully paid off and run well. They are much older models and I don5bplan to change these out soon.

These dealerships are smoking crack…..I just purchased a month ago a 2022 Camry SE and managed to get 900.00 off of MSRP…..I was fortunate to receive that……they are greedy with new car prices and just forget about getting a dollar off of a used car…..and they continue to bug me about trading in my Toyota Corolla 2011 with 70,000 miles……no thanks.

These dealerships are smoking crack…..I just purchased a month ago a 2022 Camry SE and managed to get 900.00 off of MSRP…..I was fortunate to receive that……they are greedy with new car prices and just forget about getting a dollar off of a used car…..and they continue to bug me about trading in my Toyota Corolla 2011 with 70,000 miles……no thanks.

I think we had divine intervention in being able to purchase a 2021 Rav4 XSE for $53,000 and to do it in Ohio! A non- green state. It’s a long story how this happened but IT HAPPENED! Way below that $96,000 sticker vehicle!!

Hopefully people leave negative review of the dealership and local people all take their businesses elsewhere...

Traded in a 18 Camery. Got top $$ 17k. Bought demo rav4 20 for 23k. All base models. I had searched 2/3 mon. Very satisfied with car and dealership

I purchased a new 2017 Rav4 Limited Hybrid in May of 2017. I paid $33K for it, and was given a 0% APR loan. It now has 42,000 miles on it. I was offered $32,500 for it this morning from a National Car Selling Chain. A straight purchase, not a trade-in. I'm selling it to them tomorrow after i get the title from my safe deposit box. . I was offered 8 grand more than I paid for it for my 2018 TRD off Road Tacoma. The Tacoma will now be my daily driver.