The author missed the point
The author missed the point entirely. Winning design awards itself doesn't keep the lights on nor does it make you a winner in business. Selling cars profitably does. DeLorean was a beautiful stylish car too. But sadly they went out of business, i.e. loser. I love the design of the Fisker. I hope they survive too. But for the author to confuse winning awards with business survival, well, that is like giving a newly inaugaurated President a Nobel prize for what he is going to do instead of what he has actually done. Oh wait, that absurdity happened too. Guess who the author is voting for in November....