I think that's the biggest
I think that's the biggest challenge Buick has, to change its image, if it needs to. Personally, I don't think they should. Why not make cars for an older generation that doesn't care about half of the things younger generations do?
The problem with mainstream carmakers is they try to be too many things for too many people and fail miserably at thoroughly exciting anyone in the end.
I say long live Subys and Mitsus and the rest of the Mazdas, Alfas and all those cars that offer us character. Now if they could only dabble with electricity...