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John Goreham    November 7, 2012 - 2:55PM

In reply to by Howard Marks (not verified)

Good insight. I don't know that story. I picked Toyota out of the blue, but I don't think any of the electric car makers can survive long selling a couple hundred cars a year at a tremendous loss. However, the mainstream automakers can and do have that business model because their truck and ginormous SUV sales can subsidize it. Even small cars that sell in good numbers hurt the automakers, there just isn't any profit in it. Take wheels for example. What do you think Fisker paid for the crazy 22 inch wheels and tires it put on the Karma? A mainstream automaker could have done the job as well for half the cost. People make fun of Toyota for mounting the exact same size wheel on the on Scion FT-S as on the Prius, However, the Prius sells 250,000 units a year, so 1 million tires exactly (see that math!) I would bet that the tire maker would give Toyota the 4,000 or so it needs for FT-S models this year free just to get that 1 million unit order. Whoa, just found a topic!

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