Well that's unfortunate, but
Well that's unfortunate, but the Big 3 US missed the boat and alienated a generation of younger buyers who eventually figured out German and Japanese bands were just making better "product." It takes a long time to build up reputation and no amount of marketing of "eco-boost" is going to triumph brand loyalty and perception overnight. Besides, today most car companies are global and you have a right to share in the success of any of these companies by purchasing stock. Last time I checked, Honda (HMC) and Toyota (TM) were trading on the NYSE alongside Ford (F) and General Motors (GM).