KBB has deep pockets and one
KBB has deep pockets and one hand in it is Toyota. This a marketing ploy at its best to bring up the slumping sales of Toyota trucks. Toyota trucks have never proven themselves and tests show just why they never want to compete with the big boys. For the want a be's who want a truck this what they would buy. Serious buyers know that it's not only appearance that matters it is what you get for your money especially today. Keep trying!