Actually, if I were Ford
Actually, if I were Ford Motor Company I would now go to NBC's Today Show and offer them a deal to include Today in addition to GMA. Imagine if the 2015 Mustang unveiled in Today and GMA at the same time. Ford would double the media coverage. Now, Today may not agree to it, but this could be a new and unique, never-seen-before partnership, both channels showing the same "commercial" at the same time. It's up to Ford's marketing team. They should try to make an offer to NBC that the later can't refuse.