In my opinion why the Tundra
In my opinion why the Tundra sales are up is because of its reliability. of course there are other factors to this as well but I think this attribute is a attractive thing to the America car buyer. Americans are keeping there cars longer than average and buying a new vehicle is an investment. When it comes to trucks all what comes down too is who's the last one standing in my opinion. The Toyota Tundra delivers that quality and reliability. The ford f150 the market leader for example has declined in realibilty the past few years probably due to the my ford touch there infotainment system most likely. The segment is very conoetive and GM,RAM and FORD are making big strides in invation for there next gen trucks to be more efficient which I think it's great. When the 2014 tundra was introduced it looked more refined and chiseled as they say to attract more truck buyers looking for a tougher looking rig. Now we all know they carried over the power train from the previous generation but they made huge improvements all around the exterior and interior. This new style I think has swayed some loyalist from the big three to give the truck a shot. I have owned a chevy,ford and now currently a 2013 Toyota Tundra Crewmax.My chevy silverado had a lot of engine troubles and brakes went out a lot. It to me was a great truck all around but the matinence cost were just to expensive. To be fair it was a 1997 model so they were not really great back then.My 2002 f150 was awesome it was a great truck. I put over 200,000 miles on it with routine up keep to have it stay running but I needed to get something else. My loyalty in my mind was with ford but when I aproached multiple dealerships to get finaced through ford,it just didn't happen they quoted me 12% interest and lowered to 8% to be nice. I was really upset at the time because I wanted a f150 just wasn't the right price at all. I decided to go to toyota and look at tundras just to see. I test drove one and fell in love. I liked the power and the space. It was just a great truck and hearing feedback from friends that have them convinced me to consider. I went through financing and got 0% interest with 2,000 down and was really happy with my buy,,now having the truck for almost a year I see why people live these trucks.
1.Realibilty
2.refined
3.Simple
4.strong
5.75% American content
6. Great financing