GM sells a heck of a lot of
GM sells a heck of a lot of luxury brand cars and SUVs that really help with their profit. They have actually started holding the line of full-size truck pricing to reap more profit since they have historically discounted them to the point were profit was jeopardized.
Look they both make a profit and they both need full-size truck sales. I'm saying, in my opinion, that Ford needs the F-150 to turn a profit MORE than GM needs their full-size truck twins.
I think the problem that this conversation is facing is the view on just the North American market. I'm speaking more globally where Ford has beens struggling and GM has been expanding. These companies are hardly American anymore and it is short sighted to see them as such.