This and some key other
This and some key other factors might just be the shot in the arm True Car needs. There is definitely a platoon of talent at True Car combined with founder Scott Painter's resume including the legendary carsdirect.com and zag car dealer propelled sites that increase consumer traffic to automotive dealers in the ever voracious digital marketing frenzied world.
The players include such heavy weights as the Cox Communication dynasty which owns the likes of Kelley Blue Book, Autotrader.com and Manheim Auctions (largest dealer auction worldwide) and other players including newspaper giants such as Cars.com (second largest automotive car buying site). With such behemoths in the ring you must give credit to CEO Painter for his knack and ability to restructure his platoon and round up the troops engaging for battle as this veteran has done over and over with tremendous success.
Organizing good key people is fundamental in the cut throat automotive business and Painter might have found the headlights at the end of the tunnel. When a colossus like General Motors is busy scrambling to hire heads of state only to salvage what's left of a treacherous mess credit is due to companies like True Car who are able to weather the storm and reinvent themselves in the face of adversity.
We will see in the next twelve- twenty four months if another cars direct will turbo the auto marketplace. I'm anxious, but then again, I'm a lug-nut.