Let's make a very clear
Let's make a very clear distinction - Fiat and Toyota (and Honda as well) are avoiding EVs because they WANT to, not because EVs aren't viable. Some OEMs have a culture that celebrates internal combustion as part and parcel of the concept of "car". Others are more open-minded. Nissan and Mitsubishi are doing very well with EVs simply because they want to. Chrysler and Toyota have just eliminated themselves from consideration the next time I need a new car, either EV or internal combustion.
Toyota's announcement about developing fuel cells instead had me very confused. I agree with Luke O that FCEVs are very unlikely to catch up with EVs in cost and practicality. So if EVs are supposedly not ready for prime time yet, why would any company devote their time instead to another technology that is even farther from practical use? How can that possibly make sense? Now I have my answer - hundred$ of million$ in grants from CA. Always follow the money.