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Wiseman (not verified)    June 6, 2014 - 11:06AM

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This has to do with the fact that Hyundai's biggest competitors in Korea is BMW and Audi. Essentially, the new generation of Hyundais starting with the Genesis are designed to compete with BMW and Audi in the same market segment; ie the Genesis competes with the 5 series, the Sonata with the Audi A3, the Genesis Coupe with the 4 series, etc.

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