Well, I own an S, and I'm not
Well, I own an S, and I'm not rich. But I know value. I don't understand your "expensive at every turn" comment, as I pay nothing for fuel, there is no service, and I never need nor use "public" charging since I have 250 -300 miles of range every morning. My car is not subsidized like the Hyundai and Toyota FCVs are and will be. My fuel comes from the sun, so I don't have to make CO2 reforming NatGas.
Sure, it's a high end car. Compare to Porsche, Mercedes, BMW. Are those playthings? People use them for daily living.
My Tesla is my only car. I have 44000 miles on it in 20 months. I must do a lot of playing.