Think of it like this, Mike.
Think of it like this, Mike. Most buyers are cost-conscious. In the lowest end of the market, cars are selling for around $15k and getting 40 mpg. To make a car equivalent to that using current technology would mean making a Versa/Fit-sized car that weighs more than double the norm now and would require more than a 40% reduction in battery cost to match that low price tag. Heavier cars mean more wear and tear on components, roadways, etc. It also adds safety issues and more. On the other end of the spectrum are medium-duty vehicles and offroading, both of which will also require major rethinking by Tesla and potential battery questions for safety, range and weight issues.