I do not think the Fit has a
I do not think the Fit has a chance to outsell the Civic anytime soon. And certainly not by 2015. I base my analysis on facts. Just look at the Retail Polk Registration data. In 2013, there were only 625,251 Sub Small Cars registered in the entire USA. This is the segment in which the Fit competes. In 2013, there were 1,878,162 Small Cars registered in the entire USA. This is the segment in which the Civic competes. And In 2013, there were 2,037,063 Mid Size Cars registered in the entire USA. This is the segment in which the Accord competes. This data shows that the popularity alone of Small cars is 3x greater than Sub Small cars. And even greater for Mid Size cars. There were 51,476 Fits registered in 2013. And there were 329,190 Civics and 360,123 Accords! Just look and think about the production numbers! Even though Honda built the new factory in Mexico, it will not have the capacity or suppliers to compete with the Civic or Accord by 2015.
And for the people that want to claim that the Sub Small Segment is growing, let's check! The newest Polk data, which is May, the Sub Small segment decreased 3.15% or 8,520 retail registrations. The Small Car segment decreased by 2.33%. And the Mid Size Car segment increased 2.05%