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I completely agree with you regarding the styling and the experiential impact of the car. The F-Type has elevated the benchmark above the comparable German brands including Porsche. Perhaps the new TT offers an element of that feel good factor with its advanced new dashboard. Where Jaguar falls down based on my 15 months of F-Type ownership is the customer care experience. Here they remain stubbornly stuck in the bad old days. My vehicle has been in the shop for 4-5 weeks remedying various issues. Sophisticated cars often have issues, however the measure of satisfaction can be assessed by how well you are looked after or not when issues occur. Here is where there remains room for improvement both with the dealer network and even more so Jaguar themselves.