I'm not as cynical as Bill,
I'm not as cynical as Bill, but I'd have to agree there's an awful lot of hyperbole here. "ILX is Acura’s second best selling sports sedan"...? Well, that's true if you define that as out of a field of two. But it's well known that the previous ILX was a major sales disappointment. Most reviews were basically, "Meh". One of the big problems was that the 2.4L was essentially a luxed- up Civic Si,
The Si is a fine car. The problem for the ILX was that you'd pay around $7K more than an Si for it, and you couldn't get navigation or limited slip. Granted, the target market didn't care about the latter (although they certainly did the former), but still it was there in the Si and wasn't in the ILX yet you paid a Heck of a lot more. That was the ILX's biggest problem; all models were too expensive for what you got compared to their competition.
Now, the new ILX intrigues me, but it's still pricey. Granted they're not going for the exact same market, but I have to decide whether Honda's legendary reliability is enough to offset the steep premium relative to the Golf or Mazda 3