Sitting in front of the
Sitting in front of the computer, reading Torque as I often do drinking my 1st cup of Joe in the morning a thought occurs; As I have mentioned, probably too many times, I wonder why Honda seemed to lose their edge for about a decade. When I first became a Honda fan, it was largely because the company was so innovative and every year their cars got better and better. Then, seems like all of a sudden, they became a, "me too". I was starting to think it's time to say goodbye to the old and welcome to the new Honda, (not always a good thing). As I am sitting here reading Torque, a thought occurs on the subject. Maybe, just maybe, Honda took a different approach to marketing than the norm, (not hard to fathom from Honda), and leap frogged several model years, choosing instead to concentrate on their line, what would normally be a couple/few Model years away. They figured they could keep the boat afloat with the current models of the time, which were solid choices, while they designed and revamped virtually the entire line, and at the same time came up with several completely new Models, preparing for a major Marketing and Innovation assault. I can't remember seeing anything like it. When you think about all the engineering, testing, fine tuning,re-tooling, and the monumental challenges involved in launching a new or fully revamped Model, to do pretty much the whole line in one fell swoop, well, it is somewhat mind boggling. Maybe Honda knew EXACTLY what they were doing and if my speculation is close to, "what happened" you can't argue with the results. All Best Parks.