As a person who sales for
As a person who sales for Chevy,Toyota,Chrysler,Dodge,Jeep, & Ram auto group. The guys that actual use a truck for its real purpose, buy a Chevy, Ram, then Toyota. The guys who buy the Toyota trucks are first time truck owners and don't know any better. If I was only about the money I could easily sawy customers to Toyota just off the name. But the truth is they can't compete with the big three with trucks. The auto group that I sale for averages about 800 cars across the complex. Which I have to admit about a third are Toyota's there truck sales are in the single digits. Chevy trucks and SUV's sale more than Chrysler group and Toyota combined. I know I said a lot to say the Colorado is the better truck. Don't believe me shake the bed of a Tacoma vs a Colorado. You will be surprised by how cheaply made the Tacoma is.