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John Goreham    November 1, 2015 - 12:41PM

In reply to by J-Wu (not verified)

Thanks very much for offering this first-hand experience J-Wu. Feedback from actual sellers and buyers is more valuable than propaganda form the Mfgs (in my opinion). Here are some things that Toyota says about the buyers of the Tacoma based on its research: Youngest in segment, most affluent in segment, predominantly male, among the most active in mid-size segment, 40% buy TRD off-road Tacomas, and in surveys of actual owners towing ranked 22nd on a long list of priorities offered on the survey. Tacoma also outsells the next best model in the mid-size segment by more than 2 to 1 (both Tacoma and Colorado are at max factory capacity). The sales number comparison is not Toyota's analysis, but our own. There is no doubt that the other automakers sell more full size trucks than Toyota.

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