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Fahr Sicher (not verified)    September 21, 2016 - 11:38AM

In reply to by Allan Honeyman

Comparing a Sub-Zero to a basic white Kelvinator is like comparing a $30k Rolex to a $30 Timex. They both do exactly the same thing - keep your food cold or tell you the time. The delta in pricing is all about ego, consumption and display - be it jewelry for the kitchen or the wrist... This is a human need that transcends autos and even horses - a larger bone thru the lip or nose was apparently a status symbol that helped win over the prettier cave girl. That need will continue to be fulfilled so long as we have extra time to consume beyond searching for food and building/finding shelter. My point was that, as 99.9% of car owners MUST own a car to get to work, school, etc., the existing (and antique) infrastructure which supports this "need" cannot go on if 99.9% of the market changes course and simply apps an autonom when the urge to go hang out at the mall or buy groceries store strikes. (Yes- I know. There will be no malls thanks to Amazon or grocery stores thanks to the food delivery apps which will also rely on autonoms for rapid deliveries). I do not disagree with your point, in fact I support the idea that the automotive press should begin thinking harder about this direction and the social and economic impact it may have before the horse gets much further away from the barn. I assure you that it is far, far deeper than suddenly finding extra time to share with Sally.

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