HSV needs to be thanked for
HSV needs to be thanked for their efforts to finally see the Chevrolet brand officially return to Australia. It has been 48 years since GMH dealers in Australia last sold Chevrolets. By early 1970 Australian GM dealers could only sell a single brand being the Holden. Prior to 1970 your local GMH dealer could sell you a new Pontiac, Chevrolet, Vauxhall or even a Bedford truck!
Of course if GM-Holden wants to call the Chevrolet Camaro and or Chevrolet Corvette a Holden then perhaps we will not see the return of the highly regarded Chevrolet brand. However calling a Chevrolet Camaro a Holden Comaro makes no sense to me and this happens there is going to be a big market for replacement Chevrolet badges. The simplest way for GM is to simply kill off the Holden brand and sell the Chevrolet brand globally.
The way forwad for GM in Australia is simple. CADILLAC for the premium market. CHEVROLET for the mass market. The Chevrolet brand must replace Holden.