If you really want to be
If you really want to be honest about this you would point out that every car commercial lists the base price of the vehicle and then a disclaimer that the car shown has upgrades that cost more at the bottom. So the whole idea that Tesla is lying in BS.
Also, Tesla never said the Model 3 would be a Honda Civic competitor... Again and again they compare it to the BMW 3 series and Audi A4. If you compare it those it's very competitively priced.