Serge, thanks for the
Serge, thanks for the opportunity to expand on the Civic Hatchback reference in the story. It is key to the point about pricing and volume. Tesla's Model 3 will be similar in many measurable ways to the BMW 3 Series (which has a huge range of performance). However, Tesla has not promised BMW 3 Series sales volumes. BMW only sells about 6,000 3 Series cars in the US each month. That would be great for an EV, but terrible for any "mainstream" volume car. Tesla has instead promised to ship 5,000 Model 3 cars per WEEK starting this month of December. There are only a handful of car models in the U.S. market that reach that massive volume. The Civic is one. And it has a similar size to a Model 3 and has similar performance in many ways to the proposed specifications of the Short-Range Tesla Model 3 Tesla has promised to someday build. If Tesla's Model 3 only reaches the sales volume of the BMW 3 Series it will be an utter failure by Tesla's own metrics. Tesla has promised to be delivering more Model 3 cars than the entire segment that BMW leads. The combined sales of the BMW 3 Series, Audi A4, Lexus IS, Mercedes C-Class, Infiniti Q whatever, and all the rest. So far it has not sold more than a few hundred in any given month. But Tesla does have a huge number of reservations. The problem, so far, is production.