The regularly produced are
The regularly produced are not being sold that much. An extremely high proportion of vehicles are being personalized, which makes them unique. Subaru should focus more on getting as many STIs being sold as possible. Do the regular one right and make everybody happy to own it. Make it more and more reliable, which is the main concern. On the BRZ the tS should be the only version, not a limited one. The costs would come down by selling more. The more car Subaru sells the better for the company. The Focus RS being a good car lost many potential customers, me included, by playing the price over the MSRP which already give the dealerships a lot of money. Today they don't produce cars anymore with the exception of the Mustang. They had the GT350R which was produced in small numbers, but it was dramatically different from the GT, that they sell very well at a good value. Subaru, look at the Ascent, you don't expect any small numbers there, which is very good for the company. First Mitsubishi, now Ford. The competitors are giving up you have to stay alive by selling as many rumbling STIs as possible. Make sure not to kill the rumble either. 911s still have the engine in the back.