Porsche is a status brand
Porsche is a status brand that is also tied with driver focused vehicles. I think most consumers looking at the Taycan will cross shop with other brands that have a reputation for being sporty (Tesla, BMW, Jaguar)
Porsche is a status brand that is also tied with driver focused vehicles. I think most consumers looking at the Taycan will cross shop with other brands that have a reputation for being sporty (Tesla, BMW, Jaguar)