The Century is their halo
The Century is their halo flagship saloon. That’s like selling that at your Chevy dealer next to a Chevy delivery truck. But as I mentioned in the article that most here seemed to overlook, it may be cultural why they don’t give it to Lexus.
This was an idea of taking what is just a car on a platform and modifying it like you. can do with all of them, to become Lexus’ halo since Toyota spent billions to create Lexus, that’s all.