I agree that BMW is too
I agree that BMW is too cautious with their EVs. I love the i8, but it is overdue for a BEV model, and I suspect the delay on building the BEV Mini Cooper was so that it didn't compete with sales of the higher priced BMW i3. But I also agree that the E-Mini's delay cost them in both EV brand recognition and Mini sales. Still, I suspect that if BMW had released the E-Mini years ago it would have had an EV range of around 75 miles, but now the new E-Mini should offer a range of over 150 miles (without the I3's gas range extender). Mini is just now offering a PHEV Countryman with AWD and an impressive 6.7 sec 0-60 time, which should offer some competition again Mitsubishi's PHEV Outlander, and Subaru's new Crosstrek PHEV offering, but BMW/Mini is doing a poor job of promoting the new PHEV Countryman or the upcoming E-Mini, because they should be shouting from the rooftops, and highlighting the new EV models at car shows and online.