Interesting article Al. I am
Interesting article Al. I am not sure anyone else is seeing Cadillac's latest product announcement as being a crisis/"-gate" issue. I believe that you were so worked up about believing your own accelerated BEV timeframe that you listened to GM's marketing department and saw it as a broken promise. Sure GM is making their fair share of mistakes and timing blunders, but unfortunately they have a history of making short-sighted decisions aimed at making short term profits. It was a bad move to kill off the Volt and Cruise without replacing them with similarly economical models. Or at least making actual product announcements of real cars that are going to replace the ones that they are killing off. I think that the CT6 was all part of GM's long range plan for their product line moving towards CUVs and SUVs to make more profit in the short term. But once Tesla starting selling tons of Model 3s, and Rivian announced BEV pickups and SUVs, both eating into GM's most profitable products, they got nervous and released a big marketing statement that Cadillac is going to Lead GM's move towards an EV future. Unfortunately, GM has a long history of thinking that their marketing department is more important than their engineering department, and that bold promises make sales, as opposed to having their superior products released first, and then have the press judge them as a success. The problem is that in Detroit 3 years is considered a fast product development cycle, so I think that the problem with the CT6 was Cadillac's decisions that they made 5 years ago that didn't plan well for today's carbuyer's needs, and their dramatic (verbal) response to recent EV sales and advancements, without real BEV products to back up their claims to offer EV vehicles that rival Tesla. If I were running Cadillac I would put together small engineering teams to create cool Cadillac BEV prototypes based on the Chevy Bolt drivetrain, Showing off PHEV and BEV versions of the CTS-V and ATS-V, and Escalade, and yes, the CT-6. And then tour those touchstone cars around the autoshow circuit and on the internet to show that Cadillac was truly responsive and innovative now.