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Aldo (not verified)    May 29, 2019 - 3:00PM

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If I were Toyota, I’d dial up the off-road capability and tone down the bling. Toyota has its reasons for holding back investment in making Pro more than it is. Being a North America-only product is likely among them. Within that context, can’t blame Toyota for playing the image card with Pro. And it is playing it well, by keeping production limited and prices close to MSRP. Better than not offering anything and losing the image-conscious buyers to the competition.

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