Exactly, and Rivian simply
Exactly, and Rivian simply isn't in a position to achieve that price point yet. They're starting as Tesla did, selling a luxury product to a niche set of buyers who are happy to pay the premium for an electric vehicle. Even the initial release run of ~20,000 vehicles reflects this. With Ford and GM investing in electric versions of their already popular trucks, it feels like one of the established manufacturers could actually get there before the EV-only automakers.