They will definitely occupy a
They will definitely occupy a tight niche early on. Even Rivian is projecting a maximum of 20,000 sales in its first twelve months, which is across both its models. Even if that means 10,000 for the trucks, it's a drop in the ocean of the overall market. Still, they have to start somewhere and selling the most high-end offering first is how Tesla built a desirable brand, so it's easy to see Rivian following that playbook. There's just that extra bit of pressure with the R1T probably being the first electric pickup to market. Even though it should be obvious that it's a high-end option for a specific set of buyers, I can see some in the auto world dismissing electric trucks outright because it's not a work vehicle. If will definitely be interesting to see which manufacturer makes a pickup with the potential to upend those criticisms.