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I agree. It's odd that they really care that much about the people buying their cars because to really force a younger purchaser there's only one way to do it. Make it cheap enough for a young person to afford. The biggest reason your typical Corvette owner is over the age of 60 is because that's when they can afford it. Most middle class people aren't able to drop 60K+ on a sports car while raising children. Now obviously making the car cheap enough for young people to afford comes with its own set of problems, but if that's all they care about then that's how you fix it.