When VW decided to move the
When VW decided to move the SportWagen from Jetta to Golf, it seemed like a natural move. However, VW's marketing folks did what they like to do best, stick with the vehicle to sell itself. Look at the Atlas and the Tiguan (3-row) and you will see lots of dollars being put into the issue. However, if you were to look at the updated and moved SportWagen, you would see little in the way of advertising or promotion. To VW, apparently, with its top-down marketing strategy, if the downlist cars didn't support themselves, they didn't get any added money. In other times, it was a good strategy, but, when VW ran across the U.S. market in any seriousness they didn't know how to market here and they didn't know what to do about nice vehicles like the SportWagen (even the Arteon top-of-the-line-model doesn't get much). VW did try and still tries its top-down approach, but when it hits the North American continent, they just don't know what to do. It is a good strategy in So. Africa where they are big sellers, but with the amount of compeititon here, they should be leaving it to the U.S. marketing machine which does know how to market that's why Tiguan (3-row) and Atlas are selling reasonably. I dread what happens if Wolfsburg takes over the marketing of a reported two-row -- and possible pickup -- model. If it does its usual top-down-hands-off thing, it will be, next model. The only sticker in this might be if Ford takes over marketing and development of models here. Frankly, I don't see the I.D. series of vehicles, no matter how retro and cute they are, doing much, either.