I honestly believe that much
I honestly believe that much of the Subaru "allure" is a certain group of buyers who are enamored with the brand and anything they market. While I don't doubt there is a sizable group of outsiders who cross the line regularly, the core group are proud to show their badges of how many they've owned, 3, 4, 5 and more. There are entire families that all drive a Subaru and only a Subaru. I've always been enamored over them since way back to the Subaru 360, although my first and probably only Subie was an '11 Outback we purchased new as a "last car" for out retirement. It currently has 102,000 miles on it and is going strong. I have no reason to get another vehicle, at least no in the foreseeable future. If I do, it's likely going to be another Subaru, of that I am certain.