The next gen STI needs to
The next gen STI needs to return to being the performance bargain global standard. in 2004, 300 ish HP was astounding in the mid 30k range. In 2021, even 315 hp is a joke especially since the car remains a bit unrefined and cheap feeling - barely an upgrade over the WRX which has become the new golden performance standard.
Give the STI 350-400 hp and make it nice. I'd argue that a 400hp STI would sell more units at $45000 MSRP than a 315hp STI at the same mid-$30k range it has today especially if the next gen goes back to using basically the same engine as the wrx to get 10 more ponies.
Go big or retire it all together and give the WRX a $6k or $8k factory performance package to replace it.