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DeanMcManis (not verified)    October 5, 2019 - 2:25PM

Interesting points Steve. First, with regard to the grills on EVs, it is true that EVs do not have the same cooling needs that ICE (internal combusion engines) use, but the batteries, inverters and other electronics still do need active cooling. Often using recirculating glycol like an ICE engine does. Plus the vehicles need fresh air for the cabin. Certainly they do not need the huge gaping grill of the Audi E-Tron, but some things are also done for image and marketing (like Porsche calling the Taycan EV "Turbo"). It is true that big car companies often do not want to stray away from traditional designs. So Hyundai, VW, Fiat, Ford and GM kept the front engine design of their ICE cars and just fitted the battery to their existing vehicles. The Bolt does use a flat tray battery like the Tesla for more efficient cabin space utilization. Tesla definitely bucked the trends in taking away the grill and making front storage space available. It was a risk in alienating traditional customers, but it also draws in potential new customers who like the idea of fresh designs that serve the customer's needs rather than merely follow tradition. I think that there is a balance between offering traditional looks, or making a different vehicle design that shouts out that this is an EV! like the older Leaf, Prius, Mirai, and BMW i3 that many people do identify as being unusual, but others of us who see them as awkward designs. Remember the Ford Edsel that was so "ahead of it's time" and unusual, that most potential buyers were turned off by the design. So I think that since EVs are still only 3% of new car sales, automakers will continue to stay away from vastly different, radical, new designs that could scare away new customers who have probably never owned an EV before.

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