Not too late. You're
Not too late. You're forgetting that not everybody lives in CA and for the rest of us, this is new technology that has not previously been available from a major OEM. As a former Volt owner, I can say that many of us longed for a CUV form factor with AWD as an option. My two-car household has a Bolt and a Mazda CX-5. This will almost certainly replace the CX-5 within the next 12-24 months. My wife will be able to take the kids to school, go grocery shopping, and run other errands all week, driving fully electric. For family trips, we'll have the gas engine to go anywhere, any time, with great efficiency, with family in tow...plus the ability to pull a trailer if needed. Even Model Y with Tesla's charging infrastructure can't offer that level of freedom here in MI or many other regions of the country.
I doubt that there will be many that will cross-shop the RAV4 PHEV with a Model Y, which will likely have an MSRP of $10k+ more than the Toyota. For value-minded customers with an eye on quality, that $10K difference will be too much. Plus, I for one, still don't trust that Tesla is properly validating their vehicles prior to launch. Toyota has a proven PHEV powertrain and renowned build quality which is a huge selling point for me.