Even though the demographics
Even though the demographics may bear out that most Model 3 owners are affluent, older men, the buyers are also mostly coming from owning lower priced economy cars prior to their Model 3 purchase/lease. So in that regard Honda dealers would be right in trying to keep their current customers from moving upmarket with their next new car. Keep in mind that EVs (including hybrids and PHEVs) make up less than 6% of new car sales in California (which is even less in most other parts of the country), so they are trying to appeal to the same 6% of EV car buyers, while enticing the 94% of today's gas powered car owners, who may be shy about moving to an EV because of bad press and misinformation regularly posted on the internet about the problems and fears of EV ownership.