Well said Dean. One big
Well said Dean. One big upside to Toyota's conservative approach is that it has resulted in some very reliable products. Toyota is often criticized (including by me) for being slow to adopt tech like turbocharging, CVTs, and smartphone integration. When Toyota does bring forth new tech it usually goes well. The majority of Toyota's family vehicles sell for under $30K. Toyota has long said it wants to reduce fuel usage as wisely as possible. Perhaps for this brand, and this time, the way to do that is with a 90 MPGe high-volume vehicle that costs its owners around $30K to $35K. Which, by my math, is where the RAV4 prime will fall after the federal tax deduction and EV-target state rebates. And possibly dealer incentives. Maybe the $45K compact BEV crossover will follow at Lexus?