Toyota's press announcement
Toyota's press announcement says it is 39 EV miles estimated. Did you think that number is high or low? For the price, the PHEV Prius Prime costs $3,750 more than the regular Prius, so I would expect that the RAV4 Prime would be priced at least $3,750 more than the RAV4 Hybrid, which starts around $28K. If Toyota (and dealers) keep the RAV4 Prime's price under $35K before incentives then it will be a huge hit in this market. If the price moves past $40K then the BEV CUV competition will look more appealing to many buyers.