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Marc Stern    December 14, 2019 - 2:16PM

Jimmy, one question about the downturn in Vette and Stang sales which peaked about four years ago: could it be that much of the market for those vehicles is also "aging out?" They are getting a tad older and really want more comfort (SUVs do offer more than sportscars, after all). As one of those "aging" folks, it strikes me that this would also offer a good reason for the downturn in sales and that is why Ford is reaching out to new markets with subbranding. I hear that Bronco may also be subbranding, even before it begins marketing.

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