I mentioned in your other
I mentioned in your other article on this that years ago someone at Chevy had also wanted to leverage the Corvette brand into a separate model line-up, and happily Mary Barra discounted rumors about Chevy doing the same with the Corvette. She said: “I think you have to be really careful because you have to understand what makes the brand the brand,” Barra said. “So I’m not gong to say never, but I think if General Motors were to ever do anything, we would assess it very, very carefully.” Barra, who is a great fan of the Corvette, understands that spreading the Corvette brand name to non-sports/performance car models would hurt the Corvette's image more than it would make other unrelated vehicles popular.